Creative Ways to Get More Customers and Grow Your Business
The most important thing for any business is customers. Without customers, there is no business. But the main question that has been haunting businesses throughout the centuries is how to get these customers in the first place. Even nowadays, with all the Internet advancements and online presence of companies, still, their main concern is how to get customers to their site, or in more layman terms, bring more traffic to their site.
Luckily, there are plenty of ways one can go about doing this, and here we will discuss our Top 5 ways, with more to come in another post soon.
Perhaps, the most common is through paid search, social media advertising and display advertising. In such a way, you are able to expand your brand to a wider audience and get it in front of everyone. This method has several advantages, one of which is the ability to adjust your budget, targeting criteria, etc. to suit your specific goals; i.e. are you looking for more traffic, or perhaps to increase conversions and sales, or perhaps just to get more leads that could lead to future customers. Each channel has its pros and cons, so you need to take care of your specific objectives and targets, prior to making any decisions.
Furthermore, to get more traffic, it is imperative to target high intent keywords, which can be quite expensive, due to the extreme competition. The main thing, though, is to always have in mind that the payoffs will be worth it, and you should be able to ROI effectively in the near future.
Writing content for your website or blog is only part of the story. Companies need to promote as much as possible this content, so they are able to attract more and more potential customers. With this in mind, using social media channels is the best way to get engagement and attract a wider audience. Depending on the social media channel, you can adjust your budget and content accordingly. For example, Twitter is great for short and snappy links, whereas Facebook can help you promote to a much more targeted and specialized audience. For B2C companies, social platforms like Instagram or Pinterest are a great way to engage with your audience.
Mix ‘n’ Match
There is no right or wrong when it comes to content marketing. We highly advise to vary your content with a combination of lengthier posts and more, shorter news-like articles. Enhance your content with media and lots of photos, images even infographics. Make it more engaging and appealing to your customers, in order to achieve maximum impact and best performance.
Headlines are also an important part of your content. The ability to write a compelling headline is an art form nowadays. That doesn’t mean, that you have to be a professional writer or publicist to write a headline. But, it does show the importance of having proper and targeted headlines. Sometimes, a headline will “make or break” the traffic to your site. Engaging and appealing headlines will surely attract more customers and hook your audience effectively.
Optimizing your content for search engines, ensures that search engines can target your site and serve your audience accordingly. Indeed, this can be a timid and time-consuming task at times, but its importance is imperative nowadays. Long-tail Keywords, tags, etc. need to be considered before pressing the “Publish” button on your content. Remember, organic traffic is free and can bring repeated customers.