Add structured data to COVID-19 announcements
Due to COVID-19, after providing to business owners the “Temporarily Closed” feature on Google My Busines , Google currently is developing a new feature: “Special Announcement Schema in Search Results”.
According to an announcement on Twitter, Google will be supporting the schema markup in search results in the near future but encourages the website owners to provide structured data or submit their announcement in Search Console in advance, to ensure that their announcements are eligible when the feature becomes available.
Here are some examples of special announcements:
Announcement of a shelter-in-place directive
Closure notice (for example, closing a school or public transportation)
Notification of a new drive-through testing center
Announcement of an event transitioning from offline to online, or cancellation
Announcement of revised hours and shopping restrictions
The disease spread statistics and maps
Here is the Screen Shot from the Google Search Console :
Here is a screen shot from the Form inside:
Limitations of the tool:
- The tool requires that announcements expire within 1 month of posting, so this method is only for short-lived announcements.
- If you don’t set an expiration date, your announcement will default to expire 7 days from the time the announcement was posted.
- The tool is focused on health and government organizations; it doesn’t support news articles
About the Author :
Giannis Kintzios is a Google Certified Professional and Performance marketing expert developing business for Trackier in EU.
He is a passionate digital marketing expert with years of experience in planning, managing and optimizing digital marketing programs for web and mobile for a variety of brands.